Nick Basing - Chief Executive
Nick is a highly experienced industry leader who has 25 years of operational experience in the leisure sector. Most recently, Nick was responsible for the operational turnaround and growth, both organically and via acquisition, of Paramount Holdings (‘Paramount’) including Chez Gerard, Bertorelli and Caffe Uno, where he was chief executive for 6 years. During that time he successfully transformed that business, both culturally and strategically, into a profitable portfolio of leading restaurant brands. Nick has broad experience in the consumer leisure sector. Prior to Paramount he held a number of senior management positions with leading companies such as Rank, First Leisure, Unilever and Granada. During this time he gained experience of a wide range of leading consumer brands in a multi-site context including Hard Rock Café, Odeon, Universal Studios, Travel Inn and Goodwood. Nick was awarded UK Retailers’ Retailer of the Year in 2006. He was appointed to the board of Essenden on 18th August 2009.
