Essenden Strategy
The principal activity of Essenden comprises the operation of 38 tenpin bowling centres, the largest tenpin bowling operation in the UK with an approximate 20% share of the market.
Our core proposition of bowling and its five ancillary product areas are genuinely enjoyed by a wide range of customers, with a total of 4.7m customer visits to our locations last year. The business offers value for money and affordable entertainment for families, adults and children alike in an accessible, safe and fun environment. It is also well invested with over £3.3m spent on industry leading IT systems over the past three years to support new channels of demand.
The following steps that have been identified are aimed at enhancing the popularity of our units and creating greater value for the customer:
- improving the existing product categories of bowling, food, beverage, machines and amusements;
- introducing new products to enhance the reputation of the brand;
- upgrading customer service and value;
- improving yield from the existing estate;
- introducing a streamlined operating structure for the business; and
- relaunching marketing, sales and distribution systems to further drive demand.
